Great content and strong backlinks mean nothing if Google can't properly crawl, understand, and index your website. I find and fix every technical SEO issue that's quietly holding your rankings back — building a clean, fast, and fully accessible foundation that lets everything else work.
Technical SEO is the process of optimising your website's infrastructure so search engines can efficiently crawl, understand, and index every page. It covers site speed, mobile usability, crawlability, indexation, structured data, Core Web Vitals, duplicate content, and every other technical factor that determines how well Google can read and rank your site.
Think of Technical SEO as the foundation of a building. No matter how good the floors above are — your content, your links, your brand — if the foundation is cracked, the whole structure underperforms. Technical issues silently suppress rankings across your entire website, even pages with excellent content and strong backlinks.
The reality? Most websites have significant technical SEO issues that no one has ever fixed. Crawl errors, slow pages, duplicate content, broken redirects, missing schema, and indexation problems are quietly preventing Google from ranking your site at its true potential — every single day.
If Googlebot can't efficiently crawl your pages, or your site structure makes it hard to understand your content, your pages simply won't rank — regardless of how good they are. Technical SEO ensures Google has a clear, unobstructed path to every page worth ranking on your site.
Google's Core Web Vitals are now a confirmed ranking signal — and slow pages don't just frustrate users, they rank lower. Technical SEO optimises your page speed, server response times, and rendering performance so your site meets Google's speed thresholds and your visitors don't bounce before they've read a word.
Every new page published, every site update, and every plugin added creates potential new technical issues. Without ongoing technical SEO monitoring, small problems compound into major ranking barriers. Fixing technical SEO once and maintaining it regularly is far less costly than recovering from a technical-driven ranking collapse.
Technical SEO is the force multiplier of every other SEO activity. When your site is technically sound — fast, crawlable, properly structured, and free of errors — every piece of content you publish, every link you earn, and every on-page optimisation you make delivers better results.
Without a technical foundation, you're constantly fighting against your own website. Your best content pages sit on page 3 because of crawl budget issues. Your category pages compete with each other because of duplicate content errors. Your schema markup doesn't render because of implementation mistakes. Technical SEO eliminates all of these self-inflicted obstacles and lets your site perform at its ceiling.
I've helped businesses across the UK, USA, Australia, and globally resolve technical SEO issues that had been suppressing their rankings for months or years — with measurable ranking improvements typically appearing within 4–8 weeks of fixes being implemented.
A done-for-you Technical SEO process — identifying, fixing, and monitoring every technical issue that's preventing Google from crawling, understanding, and ranking your site at its full potential.
I audit how Google crawls your website and ensure every important page is indexed correctly — and every page that shouldn't be indexed is blocked. Crawl budget is finite, and I make sure every byte of it is spent on your highest-value pages.
Google's Core Web Vitals — LCP, INP, and CLS — are direct ranking signals. I audit your site's performance metrics and implement the technical improvements needed to hit Google's recommended thresholds across every key page.
Duplicate and near-duplicate content confuses Google and splits your ranking signals across multiple pages. I identify every instance of duplicate content — including from URL parameters, pagination, and content syndication — and implement the right fixes to consolidate authority.
Broken links, redirect chains, and poor URL structures waste crawl budget and dilute link authority. I audit every redirect on your site, clean up redirect chains, fix broken links, and ensure your URL structure is clean, logical, and SEO-friendly.
Structured data helps Google understand your content at a deeper level and unlocks rich results in search. I implement, audit, and fix schema markup across your entire site — ensuring every page type has the right schema and all implementations are error-free.
Google indexes the mobile version of your site first. I audit your mobile experience — identifying usability issues, viewport problems, touch target errors, and mobile-specific technical problems that affect both user experience and rankings.
A proven 6-step process — built to identify every technical issue, prioritise by impact, implement fixes correctly, and monitor your site's technical health on an ongoing basis.
I start with a full technical crawl of your website — using a combination of specialist tools and manual analysis to identify every technical issue affecting your site's crawlability, indexation, speed, structured data, mobile usability, and URL structure. Every issue is logged, categorised by severity, and assessed for its impact on your rankings.
Not all technical issues are equal. Some crawl errors matter enormously — others are cosmetic. I prioritise every finding by the size of its ranking impact and the effort required to fix it, building a clear action list that delivers the fastest and most significant improvements first. You know exactly what to tackle and in what order before implementation begins.
I fix the foundational layer first — ensuring Google can access and index every important page. This includes optimising your robots.txt, cleaning up your XML sitemap, resolving noindex conflicts, fixing redirect chains, addressing crawl errors in Google Search Console, and configuring URL parameters to prevent crawl waste on faceted navigation or filter pages.
I audit and improve your site's performance metrics — targeting the Core Web Vitals thresholds Google uses as ranking signals. This includes image optimisation, lazy loading implementation, render-blocking resource elimination, server response time improvements, caching configuration, and CDN recommendations — all tested and verified against Google's PageSpeed Insights and Search Console data.
I implement and validate schema markup across your key page types — ensuring your structured data is error-free, eligible for rich results, and aligned with the entity signals that AI search tools use to understand and trust your content. Every schema implementation is tested in Google's Rich Results Test before deployment.
Technical SEO is not a one-time fix — new issues emerge as your site grows and changes. I set up ongoing technical monitoring through Google Search Console and crawl tools, verify every fix was implemented correctly and is having the expected impact, and provide regular technical health checks to catch and resolve new issues before they affect your rankings.
Not promises — actual results from websites where technical SEO issues were the primary barrier to ranking, and fixing them delivered immediate, measurable improvements.
📍 Medical Clinic — United Kingdom
Technical SEO audit revealed 23 issues — schema markup errors, duplicate content across treatment pages, crawl budget waste from non-canonical URLs, and missing structured data. Full technical implementation alongside on-page optimisation delivered 218% organic traffic growth and 4x enquiry growth within 10 weeks.
📍 Medical E-commerce — Italy / International
Technical SEO overhaul for an international e-commerce store — hreflang errors resolved across 5 language versions, duplicate product page content fixed with canonical tags, schema markup deployed across the full catalogue, and Core Web Vitals improved to pass Google's thresholds. Rankings and traffic recovered across all target markets.
📍 Dental Clinic — United Kingdom
Technical SEO audit identified 16 issues including broken internal links, missing LocalBusiness schema, slow page load times, and indexation errors blocking key service pages. Following technical implementation, the clinic began appearing in AI-generated answers for dental treatment searches and saw enquiries grow 2.6x within 3 months.
Businesses across the UK, USA, and international markets have used my Technical SEO services to fix the hidden issues holding their rankings back and build a foundation for consistent organic growth.
"The schema markup and technical SEO work Shuvo did for us made an immediate difference. Our clinic now appears in AI-generated answers for dental treatment searches in our area. New patient enquiries from search have grown steadily since."
"Our international e-commerce site was losing clicks and had hreflang errors we didn't even know existed. Shuvo restructured our technical setup and implemented schema across our catalogue. We started regaining visibility across multiple markets within 8 weeks."
"Shuvo's technical SEO audit identified issues we'd had for years that no previous agency had caught. Once fixed, pages that had been stuck on page 3 moved to page 1 within weeks. The technical foundation he built has made every other SEO activity more effective."
Most SEO consultants run an automated crawl, export the results, and hand you a list of errors. Technical SEO requires understanding which issues actually matter for your specific site, platform, and goals — and knowing how to fix them correctly. That's what I specialise in.
Crawl tools will find hundreds of "issues" on any website. Most of them don't matter. I apply expert judgement to every finding — separating the technical problems that are genuinely suppressing your rankings from the cosmetic ones that don't. Every fix I recommend is chosen because of the ranking impact it will have, not just because a tool flagged it.
Technical SEO looks different on WordPress, Shopify, Magento, and custom-built sites. I understand the specific technical challenges, limitations, and optimisation approaches for each platform — so every recommendation I make is practically implementable on your actual site, not a generic fix that doesn't work for your setup.
In 2026, Technical SEO extends beyond Google crawlability. Schema markup and structured data now directly influence your visibility in Google AI Overviews, ChatGPT, and Perplexity. I implement technical SEO with AI search visibility in mind — ensuring your site is optimised for both traditional rankings and the AI-powered search experiences where your customers increasingly find answers.
Everything you need to know before getting started
Get a free Technical SEO audit and I'll identify the most critical issues on your website — and exactly what needs to be fixed to unlock your site's true ranking potential.